Resources Library

16 Apr 2025

Who doesn’t love a freebie? A free coffee, a birthday discount, or surprise points—these little perks make spending feel rewarding. But some loyalty programs do it better than others. We’ve crunched the numbers, surveyed the market, and uncovered which loyalty programs are winning hearts (and wallets) worldwide. What’s their secret? Let’s take a look.

15 Apr 2025

Loyalty program for Baby Boomers and Silent Generation? Sure, as long as it offers clear and immediate benefits. Explore how the preferences and approaches of mature adults influence customer loyalty.

14 Apr 2025

This week, we decided to take a look at loyalty programs through the eyes of Paul Sage, CTO at The Tesca Group, who took our Loyalty Personality Quiz to uncover his unique approach to customer loyalty.