Resources Library

22 Jan 2026

In this episode of Let’s Talk Loyalty & Loyalty TV, Charlie Hills is joined by Jakub and Jonathan from the Global and UK Shell Go+ teams to explore how one of the world’s most recognisable brands is redefining loyalty in fuel and convenience retail.

09 Jan 2026

What does a great loyalty program look like? For Raffael Fappiano, Senior Product & Project Manager at Azul Brazilian Airlines, it comes down to three key principles: simplicity, digitalization, and personalization.

08 Jan 2026

In this episode of Let’s Talk Loyalty & Loyalty TV, Joanna Witsch speaks with Ros Netto, Global Head of Rewards at Virgin Active, about how the brand is using loyalty to motivate healthier, more active lifestyles.