Resources Library

15 Apr 2025

Loyalty program for Baby Boomers and Silent Generation? Sure, as long as it offers clear and immediate benefits. Explore how the preferences and approaches of mature adults influence customer loyalty.

14 Apr 2025

This week, we decided to take a look at loyalty programs through the eyes of Paul Sage, CTO at The Tesca Group, who took our Loyalty Personality Quiz to uncover his unique approach to customer loyalty.

08 Apr 2025

Perfect loyalty program for Gen X? A practical one. This generation is driven by value and utility, with 40% favoring supermarket and food retailer loyalty programs. Explore how established adults' preferences and approaches influence customer loyalty.