Deutsche Bahn Sets Future Course for the loyalty program BahnBonus with Technology Partner Comarch
Comarch AG is pleased to announce the commencement of a partnership with DB Fernverkehr AG. As part of a joint project, the existing BahnBonus loyalty program will be migrated to Comarch's powerful and flexible infrastructure and operated in the long term.
Project Start in 2025
The joint implementation project will begin during 2025 with the aim of fully migrating the existing BahnBonus loyalty program to the modular platform Comarch Customer Loyalty Management (CLM) as part of the modernization of the overall CRM architecture of DB Fernverkehr AG.
Customer Focus: Faster Implementation of Enhancements
By migrating to Comarch's infrastructure, DB Fernverkehr AG aims to establish a modular, future-proof, and flexible IT landscape for its loyalty program in conjunction with other CRM domains, particularly for direct marketing and customer service. The goal is to establish customer offerings with a fast time-to-market by utilizing state-of-the-art IT solutions.
"Comarch's Customer Loyalty Management IT solution convinced us during a Europe-wide tender with its very high performance and attractive offer. We look forward to working with Comarch on our loyalty program and the associated opportunities to develop BahnBonus more dynamically in the future," explains Katharina Jendritzky, overall project manager of the CRM implementation project at DB Fernverkehr AG.
Long-Term Partnership
The contractual basis of the collaboration is a long-term framework agreement. Both partners are thus relying on a sustainable, trust-based partnership and creating the conditions for continuous innovations in the field of loyalty management.
Comarch Technology: Customizable and Future-Proof
The Comarch Customer Loyalty Management (CLM) system will be used with all customization options. The modular architecture of the system allows for tailored adaptation to the needs of DB Fernverkehr AG while ensuring scalability and technological future security.
"I am very pleased with the trust placed in us by DB Fernverkehr AG – this award is not only a milestone for us but also a strong signal for joint innovative strength. Rethinking customer loyalty means intelligently combining digital excellence and user-centricity. Today, those who want loyal customers must offer more than points: relevance, attitude, and real added value. That's exactly what we're working on now, together with DB – with enthusiasm, experience, and the clear ambition to create something sustainable. On all levels. Now we're putting it all on track – data-driven, sustainable, and with plenty of traction," explains Mariusz Kolasa, Loyalty Consulting Director DACH at Comarch.
About DB Fernverkehr AG
DB Fernverkehr AG offers its guests fast, comfortable, and environmentally friendly travel within Germany and to 14 European countries. In line with its core identity "Our drive: connecting people, overcoming distances," it brings more than 400,000 guests to their destinations daily with its more than 500 ICE and Intercity trains. With its strategy "Germany needs a strong rail," DB aims to double the number of passengers in long-distance transport to 260 million annually and make an integral contribution to achieving European climate goals by shifting traffic to the environmentally friendly rail.
