Presented by Loyalty TV

Let’s Talk Loyalty created the world’s first podcast and TV channel for loyalty marketing professionals.

Founded by loyalty expert Paula Thomas, it offers insights for those who design, run, and optimise loyalty programmes worldwide. Through interviews with world-class brands and industry leaders, Let’s Talk Loyalty has become a key source of ideas and innovation in the loyalty space. Each week, loyalty specialists from around the world share the latest trends, strategies, and success stories.

Latest Episode

ENOC (UAE Fuel Programme) Grows With Travel, Subscriptions and Co-Brand Propositions.

Today, we're excited to share a brand-new episode of Loyalty TV — this time with a special twist!

For the first time, the episode is hosted by our very own Joanna Witsch, who you may recognize from previous episodes where she appeared as one of the expert guests. This time, Joanna takes on the role of guest host, leading a conversation with one of our most loyal and long-standing clients - Emirates National Oil Company (ENOC).

Her guest is Suryaveer Singh (more often known as Suri), Head of Loyalty CRM and Data at ENOC. Suri previously appeared on the show in 2021, and since then, the YES Rewards programme has seen remarkable growth.

Today, YES Rewards is one of the UAE’s leading fuel-led loyalty programmes, with over a million members. It has expanded to include a co-branded credit card, a subscription-based tier, and even a consumer travel offering — evolving into a truly comprehensive lifestyle ecosystem.

We’re proud to sponsor this episode and invite you to enjoy the inspiring conversation between Joanna and Suri.

Hassle-Free Integration

Hassle-Free Integration and Robust Data Security

The Comarch Loyalty Marketing Platform integrates with your existing systems, including CRMs, e-commerce platforms, and more to minimize the risk of disruptions. As an IT company at our core, we provide hands-on support to help you onboard.

Built-in GDPR compliance, anonymization, and profiling consent features guard your customers’ data. Additionally, measures such as AI-powered fraud prevention and data encryption guarantee that your information is secure.

Decades of Expertise & Trust

With more than 30 years of expertise, Comarch has become a respected name around the world. Top research firms such as Gartner, Forrester, and Loyalty360 have acknowledged our creativity, and leadership. On a daily basis, we assist almost 300 million end-users of our customers’ loyalty programs.

One example of our dedication to the loyalty sector is the worldwide Customer Loyalty Predictions 2025 report—a part of our comprehensive market research. When you choose Comarch as your partner, you're getting an experienced team dedicated to producing tangible outcomes.

Loyalty at First Click: The Tech Behind the Trust

Loyalty Program Management

Think of this as your toolkit for building relationships that stick. Set up tiers, points, badges, lotteries, and gamified challenges to keep them hooked. Plus, with built-in fraud detection, you can focus on rewarding loyalty without worrying about sneaky business.

Marketing Automation & Omnichannel Engagement

Why chase customers when you can be everywhere they are—automatically? Our platform makes sure your messages land at the right time, on the right channel, without you lifting a finger. Whether it’s an email, app notification, or SMS, they feel personal, not pushy.

AI & Data Analytics

Ever wish you could read your customers’ minds? Our AI comes pretty close. It tracks behavior, spots patterns, and helps you serve up offers and experiences that feel tailor-made. The best part? It keeps learning, so your campaigns just get better over time.

Customer Journey Orchestration

We are firm believers in the power of emotional loyalty. And to achieve that, you can carefully design every step of your customer journey to make them feel important from the very first contact.

Measurable ROI

Marketing is more fun when you know it’s working. With real-time reporting, you’ll see exactly how your loyalty efforts boost engagement, retention, and revenue. No guessing, no fluff — just clear numbers showing what’s working and where to tweak.

Multi-Industry, Global Reach

People love feeling valued, no matter if you’re running an airline or a clothing label. Our platform is built to scale, so you can run programs that fit your industry and speak to customers no matter where they are.