Walmart Mexico: Loyalty Through Trust, Not Points

Walmart is a household name across the region, with millions of shoppers relying on the brand for everyday essentials. But unlike many traditional loyalty programs that lean heavily on points and discounts, Walmart’s approach is rooted in everyday low prices, curated assortments, convenience, and customer-centric insights that fuel long-term trust and engagement.

Mariana explains how the company’s strategy goes beyond the store floor. By blending omnichannel shopping experiences with financial services, telco solutions, and health offerings, Walmart is becoming an integral part of customers’ daily lives. Behind the scenes, AI-driven CRM capabilities power personalization at scale, helping to deliver timely, relevant, and meaningful interactions that build habitual engagement rather than transactional relationships.

Proudly sponsored by Comarch — providing the technology behind smarter, more effective loyalty programs.

Enjoy the episode!