Scooter’s Coffee: Brewing Success in the US Coffee Business

In this episode, Bill Hanifin, Managing Editor, The Wise Marketer, speaks with Mitch Walden, Sr. Director Digital Marketing & Loyalty, Scooter’s Coffee. Scooter’s Coffee was founded in Nebraska over 25 years ago and now operates over 800 locations in 29 states in the US.

Mitch is responsible for driving success for digital, loyalty, customer activation and owned social media strategies for Scooter’s Coffee. His insights in this conversation will shed light on how this major coffee brand is creating growth and profitability through application of a coordinated digital strategy and a focus on customer loyalty.

This episode is proudly sponsored by Comarch — delivering the technology that powers smarter, more effective loyalty programs.

Enjoy the episode!