Loyalty, Values, and AI: Shirley Palmer on Loyalty Personality Quiz

Is there such a thing as too many loyalty programs? For Shirley Palmer, Head of TFG Rewards and CRM, the answer is probably no—15 is just the beginning.

In this episode of The Loyalty Personality Quiz, Shirley joins us from sunny Cape Town to share her take on loyalty. One thing’s clear: she doesn’t believe in settling. Whether it’s instant gratification or the slow build of tiered perks, what matters most is having the freedom to choose.

To Shirley, loyalty isn’t about transactions—it’s about relationships. A program only truly resonates when it reflects her values and feels personal, not just practical.

So what kind of loyalty personality does that add up to? Watch the video to find out! Let’s just say: she’s definitely driven more by emotions than numbers.