Loyalty Personality Quiz ft. Erica Bergensand from SAS Scandinavian Airlines

Time to quiz another loyalty expert – this time, our challenge was accepted by Erica Bergensand, Digital Product Owner at SAS Scandinavian Airlines.

What does being in a loyalty program look like to customers who are in it? How many do they use? Which rewards do they like to collect? What does it say about their attachment to brands?

This is what we’re exploring with our Loyalty Personality Quiz.

Each week, we invite a loyalty personality from our body of experts and partners and ask them questions related to their use of loyalty programs. Based on their answers, we assign them a Loyalty Personality Type – from traditionalist to novelty seeker.

This time, our participant is Erica Bergensand – Digital Product Owner at SAS Scandinavian Airlines.

What is her loyalty personality?

Let’s find out!

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