Loyalty Beyond Transactions: How Cadillac Fairview Redefines Customer Engagement

In this episode, Aaron Dauphinee, CMO of Wise Marketer Group, speaks with Craig Flannagan, VP of Marketing at Cadillac Fairview — Canada’s leading commercial real estate company operating some of the country’s highest-performing shopping centres.

Craig brings a wealth of experience from global brands like IBM and Microsoft, now applying that expertise to building customer engagement through curated, human-centered experiences in retail and real estate environments.

In this conversation, Craig explains how loyalty starts by creating spaces people are drawn to — and how immersive experiences encourage them to return. This episode offers valuable insights into how loyalty is evolving in non-traditional sectors such as mall and retail real estate, where customer experience and community connection play a key role.

This episode is proudly sponsored by Comarch — delivering the technology that powers smarter, more effective loyalty programs.

Enjoy the episode!