Instant Rewards, Real Talk: Fionna Ronnie on Loyalty Personality Quiz

How many loyalty programs live on your phone right now? And what kind of rewards light you up—instant gratification or the long game?

We’re kicking off Season 3 of The Loyalty Personality Quiz with fresh faces, sharper questions, and insights you won’t want to miss.

In this episode, Michał Ostasz, our PR Specialist, sits down with Fionna Ronnie, Executive Head of Customer & Loyalty at The Foschini Group in Cape Town and South Africa’s 2024 Loyalty Personality. Trust us, her answers are anything but cookie-cutter.

For Fionna, loyalty is emotional. Experiential rewards and programs that truly reflect her values are non-negotiable. And when it comes to the future of loyalty, she’s betting big on data and hyper-personalization—but only when it deepens the human connection.

So what kind of loyalty personality is she? Spoiler alert: think less “coupon clipper,” more “soulmate seeker.”

Grab your coffee and watch the 2-minute video to find out Fionna’s answers!