Inside Myer One: How Loyalty Became the Beating Heart of Australia’s Retail Giant

In this episode, Rob Pope, GM Customer at Myer, shares the story behind the transformation that turned Myer One into the most awarded loyalty programme on the global stage. Since 2019, Myer — Australia’s second-largest apparel retailer — has put loyalty at the very centre of its business, calling it the “beating heart” and “engine room” of the brand.

Rob explains how a data-driven approach has powered this turnaround, creating a true customer-first success story. From leveraging insights to deliver more personalised experiences to embedding loyalty into every touchpoint, discover why Myer One continues to set the standard for excellence worldwide.

Proudly sponsored by Comarch — providing the technology behind smarter, more effective loyalty programmes.

Enjoy the episode!