Flying High with Kris+: How Singapore Airlines is Growing Loyalty in Australia
- Published
- 27 min reading
In the latest episode of Loyalty TV, proudly sponsored by Comarch, we explore how Singapore Airlines is elevating its loyalty strategy in the Australian market.
Udhara De Silva, Head of Loyalty Marketing for Singapore Airlines Australia, shares how the airline successfully launched Kris+ in November 2023 and rapidly grew its Australian KrisFlyer member base, making it the largest outside of Singapore.
The episode also highlights how Singapore Airlines is localising its global KrisFlyer program to better connect with Australian consumers and reinforce its brand presence.
Hosted by Carly Neubauer
