ENOC (UAE Fuel Programme) Grows With Travel, Subscriptions and Co-Brand Propositions.

Today, we're excited to share a brand-new episode of Loyalty TV — this time with a special twist!

For the first time, the episode is hosted by our very own Joanna Witsch, who you may recognize from previous episodes where she appeared as one of the expert guests. This time, Joanna takes on the role of guest host, leading a conversation with one of our most loyal and long-standing clients - Emirates National Oil Company (ENOC).

Her guest is Suryaveer Singh  (more often known as Suri), Head of Loyalty CRM and Data at ENOC. Suri previously appeared on the show in 2021, and since then, the YES Rewards programme has seen remarkable growth.

Today, YES Rewards is one of the UAE’s leading fuel-led loyalty programmes, with over a million members. It has expanded to include a co-branded credit card, a subscription-based tier, and even a consumer travel offering — evolving into a truly comprehensive lifestyle ecosystem.

We’re proud to sponsor this episode and invite you to enjoy the inspiring conversation between Joanna and Suri.