Discover the importance of CLV prediction for business success. Learn how to calculate customer lifetime value and leverage AI for accurate forecasting.

Recent research published by The Wall Street Journal leaves no doubt — U.S. consumers’ perception of CX offered by global brands is lower than ever. In fact, it’s now the worst it’s been since the Forrester CX Index was first created. 2024 marks the third year in a row when the perception of customer service quality keeps on dropping. Is there anything brands can do to turn that tide?

You don’t need to be an e-commerce or tech expert to encounter artificial intelligence (AI) recommendation engines online. Imagine yourself browsing the internet for a specific product and suddenly encountering a popup displaying that exact item. That’s the magic of AI. Utilizing these recommendation engines offers a mutually beneficial solution: they anticipate consumer needs more effectively, leading to improved conversion rates and bolstering customer loyalty.

What is churn prediction and why is it so important for your brand? Read a comprehensive guide on how to predict and prevent customer churn effectively with AI and ML.

Comarch is proud to share that Puntos Colombia, a leading loyalty program in Colombia and a role model for successful coalitions, and one of our esteemed clients, was recently featured on the Let's Talk Loyalty podcast (Spanish language episode #554).

Emirates National Oil Company Group (ENOC), Comarch's partner in the UAE, was recently featured on the Blind Loyalty Challenge with Suri Singh, Head of CRM and Loyalty at ENOC.

Customer Acquisition Cost is a critical metric for your business. Learn how to understand, calculate and reduce CAC with methods that can be easily integrated into your loyalty management tools.

Recently, our very own Jessica Lavigne, a CRM and Customer Loyalty Consultant, was featured as a guest on Loyalty TV and Let’s Talk Loyalty. The interview, hosted by Paula Thomas, explored the critical yet often overlooked aspect of building emotional connections with customers.

Customer data is power – but it’s AI that takes this power to the next level. By implementing AI & ML technologies to collect and analyze information about your consumers’ habits, likes, and dislikes, you can reach revolutionary depths of loyalty and engagement.