What is cross-selling and how to use it to increase sales revenue? To put it simply, cross-selling is used to drive up the value of a sale transaction. This technique can be put into action as soon as a buyer adds an item to their shopping cart.

Many companies still believe that getting more new customers is the only way to bigger profits. We’re here to show you that it is not – and how much more money you can make if you reengage those who once were your target.

Nowadays, loyalty programs are a commonly widespread practice as their effectiveness and viable advantages have made them a necessity within advanced marketing strategies.

Brand awareness amongst customers is one of the most important aspects of running a successful company. In this article, you will find useful tips and tricks to implement a successful strategy to build and measure brand awareness.

Comarch has developed an integration between its loyalty management system and two e-commerce platforms (Shopify and Magento) which collectively represent about 20% of the global market share for E-commerce platforms.

Learn how to harness your current customer base to create a successful referral program and grow your future customer base with higher-value enrollments.

Learn how to define and execute an efficient customer segmentation strategy to boost sales, improve loyalty marketing ROI and increase customer lifetime value

Learn how to capture and leverage zero-party data to increase customer engagement, personalize marketing communications and improve forecasting.

New loyalty programs are popping up every day and are being offered to new and existing customers via social media, newsletters, and even in-store at the POS.