Bank of America's Preferred Rewards

In this episode of Loyalty TV, Paula Thomas is joined by Shikha Narula, Managing Director, Head of Consumer & Small Business Product Strategy, Transformation, and Rewards at Bank of America - one of the world’s largest financial institutions, serving approximately 69 million consumer and small business clients globally.

As Bank of America celebrates the ten-year anniversary of its flagship Preferred Rewards Program, Shikha shares exclusive insights into the program's remarkable achievements, including a membership base of over 11 million members, a 99% retention rate, and standout partnerships like the coffee/cash-back initiative with Starbucks in the US market.

Tune in to discover how Bank of America's award-winning loyalty strategy sets new standards in the financial services industry, offering unparalleled value and engagement for its members.