Azul Airlines (Brazil) - Global Innovations in Airline Loyalty

We’re excited to share a brand-new Loyalty TV episode featuring Raffael Fappiano Neto, Product Manager for Loyalty at Azul Airlines – the largest airline in Brazil by number of flights and cities served.

Raffael shares bold and innovative ideas, including a disruptive concept that allows members to burn their miles before they even earn them. He also presents insights into Azul’s paid, subscription-based loyalty program, which enables customers to reach tier status even without frequent flying.

This conversation offers a unique look into how Azul is reimagining airline loyalty – and how bold thinking can lead to real differentiation in a competitive market.

Enjoy the episode!