Azerbaijan Airlines Joins Global Loyalty Organisation’s Predictions 2025 Series

Comarch’s valued client, Azerbaijan Airlines, recently made an appearance in an episode of the Global Loyalty Predictions 2025 series, presented by the Global Loyalty Organisation. Araz Aliyev, Director of the Loyalty Department at Azerbaijan Airlines, shared his expert insights on the key challenges facing the loyalty industry in 2025, alongside other professionals from top global companies.

Araz Aliyev’s Loyalty Predictions 2025

In his interview for the GLO Predictions 2025 series, Araz discussed the key challenges facing the loyalty industry in 2025 and shared how Azerbaijan Airlines is tackling them. He provided concrete examples of how the airline is adapting its loyalty strategies to meet customer expectations and industry demands.

For instance, Araz talked about introducing changes to the loyalty program:

"You need to strike a balance between customer perception and behavior probability, especially as we’ve revised the tier structure. It’s important to ensure that the new structure remains clear to customers".

The video is an important part of the series created by GLO and is one of 12 episodes dedicated to how different industries approach the changing customer loyalty segment.

Watch the snippet below to find out how Azerbaijan Airlines is dealing with these loyalty challenges! 🎞️