Comarch Mentioned in the 2025 Gartner® Market Guide for CSP Customer Management and Experience Solutions
Comarch has announced its inclusion in the recently published Gartner Market Guide for CSP Customer Management and Experience Solutions 2025. As businesses work to increase productivity, expand, and focus on their customers, the guide identifies the major trends, technologies, and solution providers influencing the communications service provider (CSP) customer management and experience (CM&X) market.
The report emphasizes: “As CSPs seek retention and growth, investments in customer management and experience components of business support systems incorporating AI are required to advance customer-centricity, customer journeys, and expansion in B2B. CIOs can utilize this Market Guide to target capabilities and shape their sourcing strategy.” Among its key investments, Comarch has advanced its capabilities in AI-powered business process optimization, emphasizing tools such as automated quote generation for complex B2B offerings and enhanced data visualizations for negotiations. The company has also expanded beyond traditional telecom solutions, enhancing its Configure, Price, Quote (CPQ) features for greater efficiency and facilitating rapid market responses through a catalog-driven approach.
Comarch’s strategy focuses on cloud-native products, automation, and ODA-based architecture. Notable solutions include its Product Configurator, which enables streamlined order-to-bill processes and partner-centric monetization, and IoT Connect, which simplifies complex IoT processes and supports CSPs in targeting new vertical markets. Additionally, Comarch continues to invest in strategic alliances with delivery partners, software vendors, and consulting firms to further enhance its CM&X solutions.
Gartner, Market Guide for IoT Mobile Virtual Network Enablers, Susan Welsh de Grimaldo, Amresh Nandan, Peter Kjeldsen, Will Rice, 4 June 2025
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